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Why you need a brand book and how to get it right? | Bobby Pawar, Kaushik Prasad and Subhash Kamath [#5]
Manage episode 319410574 series 2988517
Kandungan disediakan oleh Akshay Datt and Vani Gupta. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Akshay Datt and Vani Gupta atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Have you ever wondered why a brand like Coke or Pepsi is iconic and why some brands fail to create any impact?
Well, the secret lies in something known as ‘The Brand Book’.
In this episode, Vani speaks with Bobby Pawar, Kaushik Prasad and Subhash Kamath – the stalwarts of the advertising world, to decode the whats, whys and hows of a brand book and how to get it right!
45 episod
Kongsi
