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Kandungan disediakan oleh Elana Leoni | Leoni Consulting Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Elana Leoni | Leoni Consulting Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak

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Manage episode 435661172 series 2971493
Kandungan disediakan oleh Elana Leoni | Leoni Consulting Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Elana Leoni | Leoni Consulting Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.

As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

You might remember Lawrence from our last episode with him, where we covered the challenges of EdTech go-to-market strategies.

Lawrence doesn’t sugar coat things or hold back — we appreciated his candid tone backed by years of executive experience. Enjoy this episode!

Myths Busted:

  • Education marketers can sell to one decision maker.
  • Freemium models guarantee B2B sales down the road.
  • You can sell or market your EdTech product at any time of the year.
  • Once you are adopted by a school or district, churn is low.

Here's the full transcript of Lawrence’s podcast episode.

  continue reading

79 episod

Artwork
iconKongsi
 
Manage episode 435661172 series 2971493
Kandungan disediakan oleh Elana Leoni | Leoni Consulting Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Elana Leoni | Leoni Consulting Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.

As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

You might remember Lawrence from our last episode with him, where we covered the challenges of EdTech go-to-market strategies.

Lawrence doesn’t sugar coat things or hold back — we appreciated his candid tone backed by years of executive experience. Enjoy this episode!

Myths Busted:

  • Education marketers can sell to one decision maker.
  • Freemium models guarantee B2B sales down the road.
  • You can sell or market your EdTech product at any time of the year.
  • Once you are adopted by a school or district, churn is low.

Here's the full transcript of Lawrence’s podcast episode.

  continue reading

79 episod

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