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Episode 52: Mastering Account Based Marketing with Chris Walker
Manage episode 398516199 series 2940769
Kandungan disediakan oleh Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Rob Boyle & Jonny Kenyon, Rob Boyle, and Jonny Kenyon atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM).
This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts.
A special segment focuses on the transformative impact of AI on the ABM landscape, providing listeners with a glimpse into the future of marketing strategies.
As always, the episode wraps up with Rob's golden nugget, a unique takeaway that listeners won't want to miss.
Tune in for an episode packed with valuable insights, practical advice, and forward-thinking perspectives on making the most of ABM in your business.
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