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Kandungan disediakan oleh Steve Gilman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Gilman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Customer-Centric Innovation ft. Alicia Knight

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Manage episode 450134066 series 2930768
Kandungan disediakan oleh Steve Gilman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Gilman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Intro

(00:33) Alicia Knight: Senior Product Business Consultant at Southwest Airlines

(07:27) Understanding Everyone from Pilots to Passengers

(09:31) Adapting to Process and Technology Changes

(10:58) How Much Do You Share with the Customer?

(13:36) Southwest: Branding Through Culture

(18:40) Traveling Builds Empathy

(20:59) Favorite Travel Experiences

(25:08) Understanding Who You Are Before Following Trends

(26:51) Happiness Over Titles

(29:03) This Chapter of Life

(31:16) Advice to Younger Self: Stay Present

  continue reading

85 episod

Artwork
iconKongsi
 
Manage episode 450134066 series 2930768
Kandungan disediakan oleh Steve Gilman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve Gilman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

The best brands don’t become successful by standing still — they change and evolve alongside their customers. As a Senior Product Business Consultant at Southwest Airlines, Alicia has seen her fair share of change — in fact, she’s leading it. In episode 83 of Brand Story, Alicia shares insights from the airline industry and the changes she’s seen over the years. We also discuss the importance of understanding what you’re trying to accomplish as a brand and the opportunities we all have to make the customer experience better.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast

Continue the conversation on social:

For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.

We’re also on:

Instagram — https://www.instagram.com/gravitygroup

Facebook — https://www.facebook.com/gravitygroupmarketing

(00:00) Intro

(00:33) Alicia Knight: Senior Product Business Consultant at Southwest Airlines

(07:27) Understanding Everyone from Pilots to Passengers

(09:31) Adapting to Process and Technology Changes

(10:58) How Much Do You Share with the Customer?

(13:36) Southwest: Branding Through Culture

(18:40) Traveling Builds Empathy

(20:59) Favorite Travel Experiences

(25:08) Understanding Who You Are Before Following Trends

(26:51) Happiness Over Titles

(29:03) This Chapter of Life

(31:16) Advice to Younger Self: Stay Present

  continue reading

85 episod

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