From Idea to Launch: The Story of Blavity Inc.'s "Home and Texture" Media Brand

The WorkSmart Podcast With Morgan DeBaun

In this mini episode, Morgan DeBaun, CEO of Blavity Inc., takes us behind the scenes of the launch of their new home and decor media brand, "Home and Texture." Morgan shares how she and her team identified a gap in the market for a media brand that focused on the intersection of culture and home design, and how they went about bringing this vision to life.

Morgan shares the challenges and triumphs of building a new brand from the ground up, including the process of defining the brand's values and aesthetic, finding the right team to bring it to life, and creating a content strategy that resonates with their target audience.

Throughout the episode, Morgan offers insights into the importance of representation in the media and how "Home and Texture" aims to fill a void in the home decor industry by highlighting diverse perspectives and experiences.

Whether you're an aspiring entrepreneur, a home decor enthusiast, or simply interested in the creative process behind building a new media brand, this episode offers a fascinating look at the journey of launching "Home and Texture." If you liked this BTS look at Blavity. Leave a review!