Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.

When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each other.

But soon, overwhelm sets in. Creating that fully curated experience with all the little touches takes a LOT of work. And all that work and all that overwhelm can turn into not making progress.

Instead of starting with a fully curated box, think about starting with one thing. There are several benefits to starting a one-thing of the month subscription. A one-thing of the month subscription:

• Has the lowest barrier to getting started.
• Fewer vendors to work with.
• Lower start-up funds.
• Packaging that is simple and the same each month!
• Is easier to fulfill and ship.
• Has the potential for higher profit margins.

Brainstorm what your one item could be by asking yourself:

• What is your best-selling item?
• What do people repeatedly buy?
• What do people constantly ask you for more of?

Your one-thing of the month could be:

• Something fun - a no-frills way for subscribers to treat themselves.
• Something consumable - subscribers never run out!

So many Launch Your Box members have wildly successful one-thing of the month subscriptions. Some of the “one things” their happy subscribers receive include:

• T-shirts
• Candles
• Pizzelles
• Nail polish
• Earrings
• Door hangers
• Washi tape

Start brainstorming what you can turn into a one-thing of the month subscription and move one step closer to launching your subscription.

How does a subscription that’s easier to manage and more profitable sound? Join me for this episode to learn more about why you should consider starting a one-thing of the month subscription.

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