The Book Business with Ella Ritchie of Stellar Communications

The Florida Writer Podcast

Do you treat your book as a business? On this Florida Writer Podcast, host Alison Nissen interviews Ella Ritchie, the founder of Stellar Communications, a company that specializes in non-fiction book publishing, marketing, and PR for self-publishing authors. There is so much that needs to happen to create a successful book launch. Ella offers 6 quick tips for marketing (and so much more) in this episode:

1. Build a buzzworthy book.

2. Reach out to your circle of influence.

3, Prep your online presence.

4. Navigate print and online media.

5. Launch your book.

6. Keep the momentum.

Together, these tie together and coordinate for one successful launch. Send your book into the world with gusto!

Ella Ritchie is the founder of Stellar Communications Houston. she delights in collaborating with consultants, editors, and ghostwriters to serve self-published nonfiction authors. Her published clients include memoirists, small and mid-sized business leaders, nonprofits, families, and international corporations.

She is known for her amicable attitude, meticulous attention to detail, and commitment to quality. When she’s not on Zoom calls with her spectacular team, you can find her scribbling strategy, sipping black coffee, and listening to jazz music.

Alison Nissen helps people bring words to life. As a story strategist, she works with leaders to perfect their business pitches and online presence through storytelling. Successful leaders use key storytelling points to engage their audience and gain market share because they know that good storytelling is the best form of marketing, recruiting, and fundraising.

She is an author, podcaster, ghostwriter, professor, and co-founder who battles dog hair and laundry. Learn more about her at RevelCoachStory.com.

Founded in 2001, Florida Writers Association (FWA) is a 501(c)(6) nonprofit that Florida Writers Association embraces the diversity of its membership from across the state of Florida, the nation, and the globe. We celebrate our differences and are united in our shared love for the written and spoken word.

Our volunteers demonstrate our motto, "Writers Helping Writers," daily.

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