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112 - Why aren't more men vegan? Smashing the vegan masculinity myth
Manage episode 388828002 series 2831692
Kandungan disediakan oleh David Pannell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh David Pannell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Mel & Steve from Vegan Muscle co-host to talk about the barriers stopping more men from turning vegan. A new research paper released by The Vegan Society into masculinity and veganism shows that women are far more likely to go vegan than men. Some studies have even suggested that as high as 80% of all the vegans in the USA were female.
This means that if you are selling to a vegan audience then you need to be aware that your audience will be largely female. But why has veganism been an overwhelmingly a female movement and why are there so many social barriers and stigmas stopping more men going vegan? And what role do we have as vegan businesses in changing this? David is joined by vegan fitness activists and YouTubers Mel and Steve from Vegan Muscle to find out.
Learn more about Mel & Steve here: https://veganmusclegymwear.com/
Subscribe to our YouTube channel for more: @veganbusinesstribe
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