))
Episode 90: PAMA Pomegranate Liqueur
Manage episode 320113750 series 2826381
Kandungan disediakan oleh Matt Birchard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Matt Birchard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Episode 90 features PAMA Pomegranate Liqueur. The leading pomegranate brand of spirit bottled in 750ml at 17% ABV, or 34 proof and it retails for $25.
Enjoy this episode with some PAMA and Champagne.
PAMA's official website: https://www.pamaliqueur.com/
Brief Historical Timeline:
- 2005 - PAMA is test marketed
- 2006 - Nationwide US release
- 2007 - Advertising campaign featuring magazine ads with scent strips helps propel PAMA to 60,000 9-liter equivalent case sales
- 2020 - Packaging is updated for the brand's 15th anniversary
Key Cocktails:
PAMA works very well as a modifier to existing cocktail recipes. Treat it much like you would Chambord or St-Germain. Cocktail recipes are available widely, and on the PAMA website.
References:
Heaven Hill Brands Website Circa 2006 from the Wayback Machine
First Ad Campaign Press Release
The Spruce Eats Article on PAMA
Beverage Dynamics Growth Brands Circa 2008
The Spirits Business on New Packaging
Alcademics Blog on the History of Grenadine in Cocktails
Contact Information:
Official show website is: www.liquorandliqueurconnoisseur.com
Join my mailing list: http://eepurl.com/hfyhHf
Facebook: https://www.facebook.com/liquorandliqueurconnoisseur
Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/
Twitter: @LLConnoisseur
122 episod
Kongsi
