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Emotion in Advertising = Dollars in Biz
Manage episode 452128626 series 2616172
Kandungan disediakan oleh Johnny Molson. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Johnny Molson atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder.
With commentary from:
Roy H. Williams/Wizard of Ads
Orlando Wood/System 1 Group
Harry Beckwith/Author
Matt Owens/System 1 Group
Zach Atherton/Harmon Brothers
55 episod
Kongsi
