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Interview with Karthik Suresh – Ignition

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Manage episode 354259351 series 2583980
Kandungan disediakan oleh Mike Maynard, Napier and Mike Maynard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike Maynard, Napier and Mike Maynard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process.

Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch.

Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product.

  continue reading

97 episod

Artwork
iconKongsi
 
Manage episode 354259351 series 2583980
Kandungan disediakan oleh Mike Maynard, Napier and Mike Maynard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike Maynard, Napier and Mike Maynard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Karthik Suresh is Co-Founder and Chief Product Officer at Ignition, a go-to-market platform automating the product launch process.

Karthik explains how noticing a gap in the SaaS market for a tool supporting product marketeers led to Ignition's development. He discusses the pros of working in start-ups versus large corporations, and what marketers should consider when undertaking a product launch.

Karthik also shares how to approach putting together a go-to-marketing plan, from establishing a target audience to communicating the value proposition of a new product.

  continue reading

97 episod

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