Greatest Hits: How Community, Creation, and Culture Fuel Canva's Social

Social Pros Podcast

Canva has opened the doors for just about anyone trying their hand at creating visual content, whether you’re a pro graphic designer or brand new to it all.

So, it’s no surprise that it’s an incredibly popular tool for marketers, brands, and social pros alike. We decided to revisit this episode from last year with Jacky Barker, formerly the Social Lead at Canva, to remind ourselves of how Canva’s social strategy brings the brand to life.

Full Episode Details

Canva is a marketer’s best friend! The smart visual communications platform helps social pros with marketing, building presentations, graphic design, branding, and has even expanded into video editing and website building. As Jacky likes to say in this episode, it offers “the full shebang”!

But how has their social media strategy contributed to Canva’s success? Jacky explains in this episode how community and culture are cornerstones of Canva’s ability to stay in the spotlight.

We hear about the day-to-day responsibilities of a Social Lead, how Canva identifies target audiences, and how its social team leverages creators, UGC, plus Pinterest and TikTok to reach more people.

In This Episode:

• 1:50 - An introduction to Canva
• 2:52 - Jacky’s day-to-day responsibilities as a Social Lead
• 5:12 - Where Canva takes its cultural cues
• 6:44 - How Canva stays on top of trends in the “creator world”
• 8:04 - How Canva engages with its super fans
• 10:57 - How Canva determines its target audience
• 13:13 - How Canva has changed its messaging around features
• 16:23 - Canva’s approach to expanding into a global brand
• 19:35 - Why Pinterest is a big focus for Canva
• 24:44 - How Canva determines its next steps for the product
• 29:11 - Jacky’s parting advice for social pros

Resources

• Canva
• Canva on Pinterest
• Follow Canva on X
• Connect with Jacky on LinkedIn
• Follow Jacky on X

Visit SocialPros.com for more insights from your favorite social media marketers.