Greatest Hits: Creating Harmony in Creative Work with Joél Leon from New York Times Advertising

Social Pros Podcast

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We take a look back at one of our favorite episodes from last year this week. When Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, joined us in episode 601, he brought plenty of wisdom and some mic drop moments.

Full Episode Details

If you want your creative team to make magic, then you’ve got to foster a healthy environment for them to thrive in. As Creative Director, Joél believes there needs to be more “harmony” within the creative process. And part of that is by building the right environment and leadership.

In this episode, we hear Joél’s take on what it means to be a great creative director and why it’s important to trust your team and give them safe spaces to flourish creatively. Joél takes us through some examples of his favorite campaigns he’s worked on and how his team defines success. He explores why it’s necessary to practice what you preach, especially when joining conversations about social issues.

In This Episode:

1:39 - Joél explains his role within T Brand Studio
4:54 - How Joél’s team works alongside the newsroom and editorial teams
6:35 - Joél shares some details of campaigns his team has worked on
7:51 - How Joél leads his team to deliver the very best content
12:00 - Joél’s methods for managing expectations and working with brands
15:07 - How leaders can create a healthy work environment
16:50 - How to protect the interests of your team while keeping clients happy
20:07 - Joél shares some of his favorite campaigns to work on
23:42 - How Joél prefers to think about failure and success
26:45 - Finding a harmony between creativity and social issues
30:50 - Why listening is the most active form of communication
31:20 - Joél announces his publishing deal and book
33:03 - Joél’s top tip for those wanting to become a social pro

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