Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kandungan disediakan oleh Danny McMillan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Danny McMillan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Advanced Ranking on Amazon in Q4: Garfield Coore
MP3•Laman utama episod
Manage episode 449989906 series 1719045
Kandungan disediakan oleh Danny McMillan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Danny McMillan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System:
…
continue reading
- Primary Ranking Events:
- Roughly 90% of ranking impact comes from core behaviours on Amazon.
- Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway.
- Garfield stresses avoiding variations that interrupt the ranking pathway.
- Keyword Cohorts:
- Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over.
- Start ranking with smaller keywords, allowing spillover to higher competition terms.
- Territorial Influence:
- Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors.
- Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.”
- Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales.
- PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability.
- Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods.
- For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January.
Reach Garfield - https://www.facebook.com/garfield.coore
Out Now on SellerSessions.com The Cold Reality of the Honeymoon Period And External Traffic 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Engage with us! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025 Grab tickets now https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory Out now on YouTube - https://www.youtube.com/@SellerSessions596 episod
MP3•Laman utama episod
Manage episode 449989906 series 1719045
Kandungan disediakan oleh Danny McMillan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Danny McMillan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System:
…
continue reading
- Primary Ranking Events:
- Roughly 90% of ranking impact comes from core behaviours on Amazon.
- Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway.
- Garfield stresses avoiding variations that interrupt the ranking pathway.
- Keyword Cohorts:
- Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over.
- Start ranking with smaller keywords, allowing spillover to higher competition terms.
- Territorial Influence:
- Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors.
- Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.”
- Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales.
- PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability.
- Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods.
- For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January.
Reach Garfield - https://www.facebook.com/garfield.coore
Out Now on SellerSessions.com The Cold Reality of the Honeymoon Period And External Traffic 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Engage with us! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025 Grab tickets now https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory Out now on YouTube - https://www.youtube.com/@SellerSessions596 episod
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