Why creators risk losing their audience - Dom Smales

Secret Leaders with Dan Murray-Serter & Chris Donnelly

In this eye-opening episode, we sit down with Dom Smales, founder of Gleam Futures, to discuss why the creator economy is on the verge of collapse and what creators must do to avoid losing their audiences. With a wealth of experience managing some of the biggest names in the industry, including Zoella, Dom shares his insights on the shifting dynamics of the creator landscape.

We explore why creators are at risk of losing their influence if they don’t adapt, and how they can successfully transition from influencers to entrepreneurs. Dom also reveals the key traits and strategies that helped his most successful talents, like Zoella, rise to the top and sustain their success over time.

Whether you’re a creator or entrepreneur, this episode is packed with actionable advice on how to navigate the challenges of the evolving creator economy and secure long-term success.

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