Decoding The Difference: Outdoor + Cycling Audiences
Manage episode 453479170 series 3588974
Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.
Show Notes:Shift Active Media: https://www.shiftactivemedia.com
Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/
Steve Holmberg: http://www.stephenholmberg.com
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80 episod