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Key events and attribution in GA4 with Dana DiTomaso

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Manage episode 416723746 series 2621138
Kandungan disediakan oleh Candour. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Candour atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition
  • What’s the difference between them?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

Follow Dana:

  continue reading

257 episod

Artwork
iconKongsi
 
Manage episode 416723746 series 2621138
Kandungan disediakan oleh Candour. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Candour atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition
  • What’s the difference between them?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

Follow Dana:

  continue reading

257 episod

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