E 504: All Things Retail Media Networks for Emerging Brands

Scaling Emerging Beauty

Have you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I’m joined by Ross Maltby, head of New Business Development at Voyageur Group.

We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-19 on the growth of these networks. We also explore the differences between retail media networks and traditional digital marketing channels, the unique opportunities they offer for brand exposure, and the metrics and indicators that can measure their effectiveness.

Ross emphasizes the need for brands to have a strong foundation, know their target audience, and be realistic about the role of retail media in driving business growth. We also talk about the benefits of retail media networks outside of ROAS.

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Links

https://www.voyageurgroup.co/

https://www.instagram.com/voyageurgroup/

https://www.youtube.com/channel/UC2zClo7n8eHXsKrzv6-dNlQ

https://www.linkedin.com/company/voyageur-group-llc/

https://www.linkedin.com/in/ross-maltby/

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

Big Ideas Discussed

Impact of COVID-19 on the Growth of Retail Media Networks

Differences Between Retail Media Networks and Traditional Digital Marketing Channels

Requirements for Leveraging Retail Media Networks

Measuring the Effectiveness of Retail Media Investments

Considerations for Investment in Retail Media Networks

Benefits of Retail Media Networks for Brand and Retailer Relationships

Success Stories and Investment Ranges for Emerging Brands

Advice for Early Stage Founders in Digital Advertising