The 5-Year-Old in the Ferrari

Sales Funnel Radio

It's not the first time I've had this type of insight.

But it resurfaced after years while I was filming a video about how unique the offer launch is.

And that's what spurred the thought.

I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with.

However, there are also certain things that it's best to model what has worked.

One of the biggest frustrating aspects I have in teaching my frameworks to others is that "some" people would do differently from what the framework says.

And they'd come up to me and say...

"Steve, your framework doesn't work."

Yeah? No way!

Well, it feels like I'm handing a Ferrari to a five-year-old who can't reach the pedals yet.

Lemme tell you more about what I mean by this...

Key Takeaways:

Intro (00:00)

There's a certain playroom within the framework (01:37)

What is the Red Ocean Analytics? (04:27)

Two main reasons why people take reckless risks (05:48)

Why you should copy the category king (07:15)

The story behind the Ferrari framework (10:48)

You got to learn to reach the pedals (12:44)

Closing thoughts (14:53)

Additional Resources

- Connect with me here

- Interview me on your show

- Join the OfferLaunch 2023 event here

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!