Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models

SaaS Stories

Join us as we welcome Bill Wilson from Pace Pricing, who brings a wealth of experience in B2b SaaS pricing. Having coached over 400 SaaS founders, Bill shares invaluable insights into the vital role of transparent pricing in building customer trust and disrupting industries. We challenge conventional wisdom by examining the risks of opaque pricing and how even small adjustments in your pricing strategy can lead to significant growth and industry disruption.
Explore the future of SaaS pricing as we discuss the shift from traditional subscription models to innovative hybrid approaches, including usage-based and outcome-based pricing. Bill emphasises the importance of aligning pricing strategies with the true value customers derive from software, urging startups to look beyond per-user fees.
Whether a start-up or an enterprise in the world of B2B SaaS, this episode promises to equip you with practical strategies to refine your pricing model in a way that resonates with your customers and maximises your revenue potential.
Show Notes:
The pricing page scorecard: www.pacepricing.com/pricing-page-scorecard

Find Bill on LinkedIn at www.linkedin.com/in/wdrwilson, where he posts pricing page teardown videos of well-known SaaS companies.

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1. Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models (00:00:00)

2. The Evolution of SaaS Pricing (00:00:37)

3. The Future of SaaS Pricing (00:09:33)

4. Maximizing Enterprise SaaS Value and Pricing (00:18:18)

5. Leveraging Pricing to Scale Growth (00:29:04)

6. Navigating Price Changes With Existing Customers (00:36:04)

7. Customer Insights Drive Marketing Strategy (00:43:16)