The Secrets of Successful Pop-Up Shops with Allison Yee

Rooted in Retail

Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext.

We're talking all about the untapped potential of pop-up shops and pop-in shops. Let’s explore how these temporary setups can be game-changers for testing new markets, products, and ideas.

As the CEO of UpNext, Allison wants to create a world where entrepreneurs can make big waves without taking huge risks. Whether you’re testing new product lines or dipping into new markets, pop-ups can offer a whole world of possibilities.

And Allison is here to guide us through it all. She is sharing some real-life success stories, essential tips and tricks, and some common pitfalls to avoid. If you’re a brand-new retailer, this could be just what you need to get started.

Plus, we’ll look at how communities and municipalities are opening up even more opportunities for retailers to get creative with pop-up shops. Get ready for an inspiring and fun conversation!

[02:21] Welcoming Allison to Rooted in Retail

[03:56] Allison breaks down exactly what pop-ups and pop-ins mean (and why should retailers consider doing them)

[04:53] The reasons why a brand, a retailer, or an entrepreneur might be considering a pop-up

[06:43] How municipalities are collaborating with brands and developers for pop-ups

[09:24] How can retailers plan and execute a pop-up to create a successful experience?

[11:50] The transformative effect pop-ups can have on a retail store

[13:57] What are some of the most common pitfalls to avoid when planning a pop-up shop

[16:04] One step retailers need to take before entering a new partnership

[19:45] Real-life examples of successful seasonal pop ups

[24:03] How permits work when it comes to pop ups

[24:58] What are some innovative ways retailers are using pop ups to create buzz, drive traffic, and deepen the customer relationship?

[29:20] One segment that Allison sees repeatedly finding success with pop ups

[31:24] Allison's resilience round

Get all of the resources mentioned in this episode on our website at https://www.crystalmediaco.com/episodes/the-secrets-of-successful-pop-up-shops-with-allison-yee/

Join the Rooted in Retail Facebook Group to continue the conversation
Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted
Join our Rise and Shine newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

Bab

1. The Secrets of Successful Pop-Up Shops with Allison Yee (00:00:00)

2. Welcoming Allison to Rooted in Retail (00:02:21)

3. Allison breaks down exactly what pop ups and pop ins mean (and why should retailers consider doing them) (00:03:56)

4. The reasons behind why a brand, a retailer, or an entrepreneur might be considering a pop up (00:04:53)

5. How municipalities are collaborating with brands and developers for pop ups (00:06:43)

6. How can retailers plan and execute a pop up to create a successful experience? (00:09:24)

7. The transformative effect pop ups can have on a retail store (00:11:50)

8. What are some of the most common pitfalls to avoid when planning a pop up shop (00:13:57)

9. One step retailers need to take before entering a new partnership (00:16:04)

10. Real-life examples of successful seasonal pop ups (00:19:45)

11. How permits work when it comes to pop ups (00:24:03)

12. What are some innovative ways retailers are using pop ups to create buzz, drive traffic, and deepen the customer relationship? (00:24:58)

13. Allison's resilience round (00:28:44)

14. One segment that Allison sees repeatedly finding success with pop ups (00:31:24)