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Founder-led Marketing

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Manage episode 423126285 series 1517922
Kandungan disediakan oleh 37signals. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh 37signals atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.

Key Takeaways:

00:37 - What Founder-Led Marketing means for 37signals

02:43 - The journey to finding the authentic voice of the brand

09:24 - Why paid advertising doesn’t always work as intended

16:50 - The love/hate relationship of posting content

27:19 - There are different decorums for different platforms

Links and Resources:

Saddleback Leather Company

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

293 episod

Artwork

Founder-led Marketing

REWORK

467 subscribers

published

iconKongsi
 
Manage episode 423126285 series 1517922
Kandungan disediakan oleh 37signals. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh 37signals atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.

Key Takeaways:

00:37 - What Founder-Led Marketing means for 37signals

02:43 - The journey to finding the authentic voice of the brand

09:24 - Why paid advertising doesn’t always work as intended

16:50 - The love/hate relationship of posting content

27:19 - There are different decorums for different platforms

Links and Resources:

Saddleback Leather Company

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

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