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Kandungan disediakan oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Ep. 32 Pt. 1 - Kristen McCrae McMullan - Accelerating Revenue Enablement Impact

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Manage episode 435754846 series 3594768
Kandungan disediakan oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

How are you measuring the revenue impact of your Enablement initiatives? How quickly are you accelerating the time to revenue impact? What about identifying when a change in the approach is needed? Kristen McCrae McMullan of Amazon Web Services has tackled these challenges successfully and come up with innovative solutions that she shared with me in this 2 part series. In Part 1 you’ll gain insights into:

  • How to successfully transition from being reactive to strategic
  • Quantifying your impact in a credible way
  • Identifying and isolating the right micro KPIs to correlate activity to revenue
  • Using a change management strategy that meets leaders where they are
  • Learning from neutral and negative change

Kristen is currently a Global Sales Enablement Leader at Amazon Web Services [AWS], leading a team of sales enablement and readiness professionals to support the ProServe sales teams. With 11 years of sales and enablement experience, Kristen is passionate about being a woman in tech leadership and serves on the global Board of Directors for WiSE. Kristen received her undergraduate degree in journalism from Emory University, and continuing education certificates from The University of California, Berkeley, and Harvard Business School. For speaking or article requests, please reach out to Kristen on LinkedIn.

Please subscibe on Apple, Spotify or Google.

  continue reading

73 episod

Artwork
iconKongsi
 
Manage episode 435754846 series 3594768
Kandungan disediakan oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Revenue Enablement Society and Paul Butterfield, Revenue Enablement Society, and Paul Butterfield atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

How are you measuring the revenue impact of your Enablement initiatives? How quickly are you accelerating the time to revenue impact? What about identifying when a change in the approach is needed? Kristen McCrae McMullan of Amazon Web Services has tackled these challenges successfully and come up with innovative solutions that she shared with me in this 2 part series. In Part 1 you’ll gain insights into:

  • How to successfully transition from being reactive to strategic
  • Quantifying your impact in a credible way
  • Identifying and isolating the right micro KPIs to correlate activity to revenue
  • Using a change management strategy that meets leaders where they are
  • Learning from neutral and negative change

Kristen is currently a Global Sales Enablement Leader at Amazon Web Services [AWS], leading a team of sales enablement and readiness professionals to support the ProServe sales teams. With 11 years of sales and enablement experience, Kristen is passionate about being a woman in tech leadership and serves on the global Board of Directors for WiSE. Kristen received her undergraduate degree in journalism from Emory University, and continuing education certificates from The University of California, Berkeley, and Harvard Business School. For speaking or article requests, please reach out to Kristen on LinkedIn.

Please subscibe on Apple, Spotify or Google.

  continue reading

73 episod

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