It didnโt all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a โnice to haveโ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Cracking the Code: Using Analytics to Know Your Customer - with Celso Borges from PepsiCo
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Kandungan disediakan oleh RETHINK Retail. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RETHINK Retail atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights: ๐ Importance of Customer Data ๐ Power of Analytics ๐ Personalized Value Creation "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Stay tuned to learn how DTC strategies are reshaping retail.
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368 episod
MP3•Laman utama episod
Manage episode 426382226 series 2334745
Kandungan disediakan oleh RETHINK Retail. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RETHINK Retail atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Exploring Direct-to-Consumer Dynamics In this episode of the RETHINK Retail podcast, Top Retail Expert Yael Kochman and Global Retail Leader Celso Borges, VP & Head of e-Commerce Europe at PepsiCo discuss the evolution of direct-to-consumer (DTC) strategies. Learn how DTC models transform customer interactions with data and analytics. Key Highlights: ๐ Importance of Customer Data ๐ Power of Analytics ๐ Personalized Value Creation "With the right focus on data and analytics, brands can create lasting relationships." - Celso Borges Stay tuned to learn how DTC strategies are reshaping retail.
…
continue reading
368 episod
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