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Kandungan disediakan oleh RETHINK Retail. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RETHINK Retail atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Bettering Digital Store Experiences: Insights from Mark Sciortino

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Manage episode 446806125 series 2334745
Kandungan disediakan oleh RETHINK Retail. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RETHINK Retail atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Rethink Retail Podcast, host Melissa Minkow interviews Mark Sciortino, Senior Vice President & General Manager, Retailer Technology & Solutions at Vestcom. They delve into the transformative impact of store digitization and the integration of physical and digital experiences. The conversation covers the pivotal role of data in modern retail, with Mark underscoring how technologies like digital twins can optimize store environments. They also discuss the significance of maintaining consumer trust as retailers look to integrate electronic shelf labels (ESLs), balancing traditional and digital pricing strategies. Practical advice on building a hybrid in-store environment and an introduction to Vestcom's storeLink™ platform are also provided, highlighting the exciting potential and challenges of the digital transformation era in retail.
  continue reading

400 episod

Artwork
iconKongsi
 
Manage episode 446806125 series 2334745
Kandungan disediakan oleh RETHINK Retail. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RETHINK Retail atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Rethink Retail Podcast, host Melissa Minkow interviews Mark Sciortino, Senior Vice President & General Manager, Retailer Technology & Solutions at Vestcom. They delve into the transformative impact of store digitization and the integration of physical and digital experiences. The conversation covers the pivotal role of data in modern retail, with Mark underscoring how technologies like digital twins can optimize store environments. They also discuss the significance of maintaining consumer trust as retailers look to integrate electronic shelf labels (ESLs), balancing traditional and digital pricing strategies. Practical advice on building a hybrid in-store environment and an introduction to Vestcom's storeLink™ platform are also provided, highlighting the exciting potential and challenges of the digital transformation era in retail.
  continue reading

400 episod

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