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Kandungan disediakan oleh Retail TouchPoints. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Retail TouchPoints atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Are Brands Closing the Connected Retail Gap?

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Manage episode 401761513 series 3272584
Kandungan disediakan oleh Retail TouchPoints. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Retail TouchPoints atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report.

This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including:

  • Whether price-conscious consumers are willing to sacrifice their experience for a good deal;

  • How consumers’ evolved omnichannel priorities will influence brand investments; and

  • How consumers want to use artificial intelligence (AI) tools to support their shopping behaviors.

RELATED LINKS

  continue reading

243 episod

Artwork
iconKongsi
 
Manage episode 401761513 series 3272584
Kandungan disediakan oleh Retail TouchPoints. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Retail TouchPoints atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report.

This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including:

  • Whether price-conscious consumers are willing to sacrifice their experience for a good deal;

  • How consumers’ evolved omnichannel priorities will influence brand investments; and

  • How consumers want to use artificial intelligence (AI) tools to support their shopping behaviors.

RELATED LINKS

  continue reading

243 episod

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