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Kandungan disediakan oleh Stuart Adamson and Platform 195. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Stuart Adamson and Platform 195 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Role of Data and Technology in Retail Media: Insights from Anthony Bridges, Head of Platforms at Platform 195

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Manage episode 375722069 series 3505701
Kandungan disediakan oleh Stuart Adamson and Platform 195. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Stuart Adamson and Platform 195 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.

Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers.

The retail media touchpoints we cover include:
  • Anthony’s career journey
  • The role of technology in retail media
  • Using retail media for incremental and bigger deals
  • Retail media strategies to monetize audiences and data
  • Is there a change in the channel mix based on audience extension?
  • Three pieces of advice for retailers launching retail media campaigns

Anthony has built a career developing and launching digital media platforms at Tesco, Thomas Cook, and Accenture. Anthony is highly skilled across the full media product life–cycle, leading operational teams to achieve success. With a deep understanding of Mar–tech, he utilizes data and technology to help partners capture their value through innovative media solutions.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

32 episod

Artwork
iconKongsi
 
Manage episode 375722069 series 3505701
Kandungan disediakan oleh Stuart Adamson and Platform 195. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Stuart Adamson and Platform 195 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson, brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.

Our guest today is Anthony Bridges, Head of Platforms at Platform 195, a retail media solution and marketing company. Join us as we discuss the importance of technology data and strategic planning in building successful retail media offerings. Anthony also highlights the importance of understanding the supply base, organization, and customers.

The retail media touchpoints we cover include:
  • Anthony’s career journey
  • The role of technology in retail media
  • Using retail media for incremental and bigger deals
  • Retail media strategies to monetize audiences and data
  • Is there a change in the channel mix based on audience extension?
  • Three pieces of advice for retailers launching retail media campaigns

Anthony has built a career developing and launching digital media platforms at Tesco, Thomas Cook, and Accenture. Anthony is highly skilled across the full media product life–cycle, leading operational teams to achieve success. With a deep understanding of Mar–tech, he utilizes data and technology to help partners capture their value through innovative media solutions.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
  continue reading

32 episod

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