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Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers
Manage episode 395002421 series 3530209
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Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀
In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.
🎯 Key Takeaways:
- Unraveling the transformed enterprise B2B buyer journey
- Identifying redundant B2B website practices in the face of these changes
- Warning signs signaling larger underlying issues
Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies!
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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/
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Episode Context
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Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals
G2 2023 Software Buyer Behavior Report:
https://research.g2.com/2023-buyer-behavior-report
TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer:
https://www.trustradius.com/resources/assets/2022-b2b-disconnect
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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp
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PODCAST Links
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16 episod
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