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Assessing the Return on a Law Firm's Online Marketing Activities
Manage episode 431668427 series 3434875
Kandungan disediakan oleh Ari Kaplan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ari Kaplan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
I spoke with Travis Hoechlin, CEO of RizeUp Media, a digital marketing agency focused on website design, SEO, Google pay-per-click ads, and social media for law firms. We discussed how law firm marketing teams should allocate investments in website design, SEO, Google pay-per-click ads, and social media, ways that law firms can assess the return on their online marketing, and common pitfalls that law firms should avoid in digital marketing.
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