Kat Warboys: 2024 Marketing trends with Hubspot

Redefining Sales with Abbie White

Welcome back to another exciting episode of Redefining Sales, we sat down with Kat Warboys, Marketing Director APAC, HubSpot.

Kat is responsible for growing HubSpot's business in APAC, leading a team in the region who look after everything from brand, to demand generation to sales enablement and customer advocacy.

Kat's personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth.

With more than ten years’ experience with Marketing Automation and CRM platforms, Kat's experience spans across both B2B and B2C organisations.

With over a decade of hands-on experience in Marketing Automation and CRM platforms, Kat has successfully navigated both B2B and B2C sectors.

In this episode of the Redefining Sales podcast, we're diving into:

• 2024: What will be BIG

• Thoughts on AI for Marketing

• Wildcard Kat has her eye

• Why we need to be ultra aware of the BIG switch off

• The reason why 1/3 of Australians are willing to walk away from a brand they love.

• Personalised vs Automated in Marketing

• Why B2B need to think more like B2C

• The biggest mistakes B2B marketing make.

• Social channels working for Hubspot

• User cases

Listen and subscribe to the Redefining Sales podcast!

Check out Kat Warboys: 

• LinkedIn: https://www.linkedin.com/in/katwarboys/

You can follow me here: 

• Instagram: ⁠⁠⁠https://www.instagram.com/abbie__white/⁠⁠

• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/abbiecwhite/⁠⁠⁠  

 Join Rev Up now: ⁠⁠https://salesredefined.com.au/rev-up/⁠ 

Join the Rev Up community: https://www.linkedin.com/groups/14235188/

Resources: https://www.hubspot.com/apac

Enjoyed this episode and want more? 

Redefining Sales Podcast Playlist: ⁠https://tinyurl.com/Redefining-Sales-Podcast⁠