))
Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone
Manage episode 434183158 series 3593121
Kandungan disediakan oleh I Hear Everything. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh I Hear Everything atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand with excessive marketing promotions. Pearlfisher stepped in to help both brands by reestablishing emotional connections with consumers through innovative design strategies. Today, Hamish discusses other iconic brands like McDonald's and Coppertone. Show Notes
Connect With:
- Hamish Campbell: Website // LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
357 episod
Kongsi
