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Leverage INFLUENCER MARKETING to Scale Your Business | Taylor Lagace
Manage episode 393727657 series 3373057
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Taylor, Co-CEO & Co-Founder of Kynship, has a background in marketing with NFL stars at Athletes First and in influencer marketing at Common Thread Collective. He developed influencer partnerships for 30+ brands and managed Facebook ads, gaining comprehensive knowledge in influencer marketing, which he now shares to help businesses grow. (0:00) Introduction and Guest Introduction: Taylor Lagace, co-CEO and co-founder at Kinship (1:35) Taylor's Business Achievements and Philosophy on Influencer Marketing (8:21) Lessons Learned from Failures in Influencer Marketing (12:21) Evolution of Influencer Marketing and Focus on Facebook and TikTok Ads (15:01) Understanding the Philosophy and Process of Seating in Influencer Marketing (20:12) Payment Structure and Incentives in Influencer Marketing Business (35:24) Taylor's Business Journey: From Starting Out to Scaling Up (47:04) Implementing SOPs and Delegation for Business Growth (51:15) Judging Success and Repurposing Influencer Content into Paid Media (58:18) Taylor's Journey from UCLA to Entrepreneurship and the Value of Internships (1:04:41) Wrapping Up: How to Connect with Taylor Lagace, Final Thoughts, and Closing Remarks
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