Player FM - Internet Radio Done Right
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Kandungan disediakan oleh KVCU Radio 1190. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh KVCU Radio 1190 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Internal Realities
Manage episode 431640015 series 1156324
Kandungan disediakan oleh KVCU Radio 1190. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh KVCU Radio 1190 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Host Jack Armstrong sits down with leaders and management of some of the most prominent dispensaries and smoke shops on this week's episode of Nonverbal.
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371 episod
Manage episode 431640015 series 1156324
Kandungan disediakan oleh KVCU Radio 1190. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh KVCU Radio 1190 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Host Jack Armstrong sits down with leaders and management of some of the most prominent dispensaries and smoke shops on this week's episode of Nonverbal.
…
continue reading
371 episod
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1 Radio 1190 Studio Takeover: Manual High School RAP Lab 28:10
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Students from Denver's Manual High School take over the Radio 1190 airwaves on Dec. 16, 2024 to showcase their productions in collab with CU Boulder's Laboratory for Ritual Arts & Pedagogy (RAP LAB). Learn more at https://www.colorado.edu/lab/rap/
Radio 1190 News Team's Leon Spiess looks at the vital important of "uncharismatic" species. What's your favorite animal?
Radio 1190 News Team's Nicolas Merl speaks with CU Regents candidates in advance of the November 2024 election.
Radio 1190 News Team's Lauren Riley & Noe Horton take a look at Colorado Proposition 128 in advance of the November 2024 elections.
Radio 1190 News Team's Ethel Yagudayeva pays a visit to the new Fen's Cafe in CU Boulder's ATLAS building.
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1 Over The Edge: A Political Tarot Reading 23:57
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In this episode of Radio 1190 News Team's Over The Edge, John Meylor and Lily Wright ... pull some tarot cards for today's issues, with some interesting results.
The late Wesley Willis, unearthed after decades after his appearance on Radio 1190's legendary Local Shakedown. Learn more about Radio 1190 at 1190.radio <3
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1 Radio 1190: War of the (Boulder) Worlds 16:11
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Radio 1190 DJ CJ and friends present ... the BOULDER edition of War of the Worlds. It's an excerpt, so you'll have to find out how it ends on your own ...
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1 Interview: Lisa Ray Girard of "35000 Watts" 12:11
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Juanita Hurtado and Jack Armstrong of KVCU Radio 1190's News Team speak with marketing evangelista Lisa Ray Girard of the documentary "35000 Watts: The Story of College Radio" about college radio's legacy and the film's International Film Series screening Wed, Sep 25, 2024.
From the Department of Vintage Imaging ... it's one of our old announcements of going to low power on the AM overnight.
In this episode of the relationship-themed “When Can I CU Again”, Radio 1190 news team member Lily Wright takes a closer look at the “incel” movement and the impact it has on gender-based violence.
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1 Radio 1190 Staff Interviews June 1999 1:31:55
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Erik Thomas, former KGNU music director/DJ, interviews Radio 1190 staff and volunteers for a Boulder Weekly feature on June 15, 1999
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1 Radio 1190 Local Shakedown: Cheekface Interview Extra! 22:15
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SPECIAL INTERVIEW EXTRA! Cheekface performs on Radio 1190's Local Shakedown in April 2023 Local Shakedown is Radio 1190's legendary, award-winning live studio series since 1998! Tune in to hear local favorites and national touring artists straight from our basement lair. Learn more about Radio 1190 and stream live at https://1190.radio 📻…
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1 Radio 1190 Local Shakedown: Cheekface 35:12
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Cheekface performs on Radio 1190's Local Shakedown in April 2023 Local Shakedown is Radio 1190's legendary, award-winning live studio series since 1998! Tune in to hear local favorites and national touring artists straight from our basement lair. Learn more about Radio 1190 and stream live at https://1190.radio 📻…
Is gas station weed, 'real' weed? Not really. So what is it? Today's episode of Nonverbal goes down memory lane, learning from friends of show, past and present, about the insidious nature of 'intoxicating hemp.' Thank you to Cannapages for making today’s show possible. For more information visit cannapages.com .…
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