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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Questions That Matter with Randy Newman
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Kandungan disediakan oleh C.S. Lewis Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh C.S. Lewis Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join us every two weeks for a fascinating conversation with one of today’s Christian faith leaders. Randy will talk to guests about a wide range of discipleship topics - from evangelism, to growing in faith, to talking about their recent book. Learn more at the www.CSLewisInstitute.org
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94 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3304206
Kandungan disediakan oleh C.S. Lewis Institute. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh C.S. Lewis Institute atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join us every two weeks for a fascinating conversation with one of today’s Christian faith leaders. Randy will talk to guests about a wide range of discipleship topics - from evangelism, to growing in faith, to talking about their recent book. Learn more at the www.CSLewisInstitute.org
…
continue reading
94 episod
Semua episod
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Questions That Matter with Randy Newman
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1 Heather and Ashley Holleman and the Greatness of Conversation 37:54
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We live in a conversation-starved time when loneliness is at epidemic levels. One way we can love people in the midst of this difficult age is to develop good conversation skills. Heather Holleman’s book The Six Conversations shows us how and, perhaps more importantly, why.
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Questions That Matter with Randy Newman
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It’s important that we proclaim a clear and accurate message when we share the gospel. It’s also important that our tone matches the grace of our message. Paul tells us that our speech needs to be done with grace and salt. (See Col. 4:2-6). We need to know what he meant. Recommended Resources: Questioning Faith by Randy Newman (2024) Fool's Talk by Os Guinness A Welcome Change in Apologetics by Randy Newman…
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Questions That Matter with Randy Newman
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1 Lee Strobel and the Question of Whether God is Real 38:41
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After writing many books on apologetics, Lee Strobel took a slightly different approach in his newest book to help people find the answer to this most important question, Is God Real? Resources: Is God Real? by Lee Strobel (2023) Lee Strobel's website The Strobel Center for Evangelism and Applied Apologetics Contagious Faith: Discover Your Natural Style for Sharing Jesus with Others by Mark Mittelberg, forward by Lee Strobel. Becoming a Contagious Church : Increasing Your Church's Evangelistic Temperature by Mark Mittelberg. The Case for Christ movie…
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Questions That Matter with Randy Newman
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1 Randy Newman and Jonathan Edwards and The Love of God 24:02
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Most Christians know of Jonathan Edwards and may have heard a quote or two of his. And they’ve been encouraged to read his writings. But he’s really hard to read. So getting help from George Marsden a great historian and biographer is key. This podcast digs into Edwards and what Marsden helps us see clearly. Resources: Marsden's long biography of Edwards: Jonathan Edwards: A Life Marsden's shorter biography of Edwards: A Short Life of Jonathan Edwards An Infinite Fountain of Light : Jonathan Edwards for the Twenty-First Century by George Marsden, 2023 The Complete Sermons of Jonathan Edwards The Religious Affections by Jonathan Edwards Religious Affections: A Christian's Character Before God by Jonathan Edwards featuring notes from James Houston. The Essential Edwards Collection: Set of Five Books A Biography of Mere Christianity by George Marsden…
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Questions That Matter with Randy Newman
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1 Samuel D. James and Digital Liturgies 39:52
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Digital technologies, the internet, Facebook, and many other means of connection are having their effects on us. They don’t just tell us what we should believe. (And that’s bad enough!) They also shape how we view ourselves, our world, and our God! Resources: Digital Liturgies : Rediscovering Christian Wisdom in an Online Age by Samuel D. James Digital Liturgies Newsletter…
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Questions That Matter with Randy Newman
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1 Dai Hankey and Gospel Hope for Weary Souls 26:39
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We hate to admit it (and that’s part of the problem) but, sometimes, we get tired - tired of serving God, tired of reading our Bible, tired of going to church. Dai Hankey has experienced all that kind of spiritual fatigue and has good lessons for those who need hope in the midst of exhaustion. Resources: Hopeward by Dai Hankey Red Community : combatting modern slavery in Wales Other books by Dai Hankey…
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Questions That Matter with Randy Newman
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1 Aaron Welty and The Heroics of Weakness 39:19
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The Bible tells us a lot about weakness and how God uses the weak to display his greatness and his strength. But we don’t like this theme very much. Aaron Welty explores this important idea and how he sees it play out in movies, stories, comic books and his life. Resources: Articles by Aaron Welty The Belfast Oxford Tour Surprised by Joy by C.S. Lewis.…
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Questions That Matter with Randy Newman
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1 Randy Newman and Questioning Faith 16:36
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The challenges of proclaiming the gospel in our doubt-filled times continue to grow. But we can incorporate numerous strategies for reaching people who are far from belief. This episode explores three. Resources: Questioning Faith by Randy Newman (2024) Strategies for Pre-Evangelism video lecture series with Randy Newman…
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Questions That Matter with Randy Newman
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1 Kristen Wetherell and Hungering for God’s Word 38:21
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Christians know they should read the Bible. And they’re convinced that it would be good for them. But sometimes our motivation sags. Kristen Wetherell encourages us for those times when our hunger of God’s word dips down. Resources: Kristen’s website Help for the Hungry Soul by Kristen Wetherell Kristen’s other books Bible Reading Plan How to Read the Bible Podcast…
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Questions That Matter with Randy Newman
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1 Adam Ramsey and Living in the Here and Now 37:25
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We live in hurried and distracted times. “Fear of Missing Out” actually makes us miss more and more of what’s right in front of us. Adam Ramsey has some great wisdom for how to live faithfully and embrace the limits God has placed on us. Resources: Faithfully Present: Embracing the Limits of Where and When God Has You by Adam Ramsey (Book) Liberti Church (the church where Adam pastors) Faithful Presence Where Your Feet Are by Adam Ramsey (Article)…
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Questions That Matter with Randy Newman
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1 Trillia Newbell and God’s Very Good Idea 34:55
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God could have made us all the same. But he didn’t! Trillia Newbell writes about this very good idea for children and adults with depth, clarity, and winsomeness. Resources: God's Very Good Idea by Trillia Newbell Creative God, Colorful Us by Trillia Newbell 52 Weeks in the Word by Trillia Newbell Keeping The Faith…
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Questions That Matter with Randy Newman
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1 Beyond Postmodernism with Randy Newman 27:26
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For a while, people have been told that there’s no such thing as truth. You “create your own truth” and “find your own meaning” within yourself. Many are finding that unsatisfying and are beginning to wonder if there really is truth somewhere. We Christians have a great opportunity to tell them yes, there is truth. I explore this and suggest ways to engage in fruitful evangelistic conversations. Resources: Awe: The New Science of Everyday Wonder and How It Can Transform Your Life by Dacher Keltner (2023) Bittersweet: How Sorrow and Longing Make Us Whole by Susan Cain (2023) The Creative Act: A Way of Being by Rick Rubin (2023) Miracles by C.S. Lewis The Weight of Glory by C.S. Lewis Questioning Faith: Indirect Journeys of Belief through Terrains of Doubt by Randy Newman (2024)…
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Questions That Matter with Randy Newman
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1 Jared Kennedy and Discipling Children 36:01
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Many Christians assume that discipleship begins with adults. But Jared Kennedy has a much bigger (and more Biblical) vision for discipleship that includes and even prioritizes discipling children. Resources: Jared’s bio Jared’s article about discipling children Jared’s book, "Keeping Your Children's Ministry on Mission"…
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Questions That Matter with Randy Newman
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1 Jess Archer and our Longing for Home 44:27
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Jess Archer moved more than a dozen times before she reached the age of 15. As you might guess, that created a fair amount of anxiety in her life. She finds peace in the midst of anxiety through her relationship with the Lord. But it’s far more complex than a simplistic solution. Resources: Jess's Website: www.writerjessarcher.com Finding Home with the Beatles, Bob Dylan, and Billy Graham: A Memoir of Growing Up Inside the Billy Graham Evangelistic Association by Jess Archer.…
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Questions That Matter with Randy Newman
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1 Greg Koukl and Street Smarts in Evangelism 43:56
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Questions are some of the best tools we have in evangelism. They help more than long arguments of things we want people to believe. Greg Koukl helps us use questions in helpful, kind, and gospel-promoting ways. Resources : Street Smarts: Using Questions to Answer Christianity's Toughest Challenges by Greg Koukl (2023) Tactics, 10th Anniversary Edition: A Game Plan for Discussing Your Christian Convictions by Greg Koukl (2019) Questioning Evangelism, Third Edition: Engaging People's Hearts the Way Jesus Did by Randy Newman (2023) Stand to Reason Website…
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