Founder & CEO of Longplay, a Full-Service Email Marketing Agency – Jess Chan

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Jess Chan is the founder & CEO of Longplay, a full-service email marketing agency for e-commerce brands where they help businesses nurture, convert, and retain customers.Through their strategies, she's helped generate over $8.5M in revenue through email for their clients.Prior to Longplay, Jess was the CMO at an e-commerce company and she started Longplay to be the type of agency she wished she could have worked with. Jess how did you get into email marketingWhat services does Longplay offer, is it just an email sender like Mailchimp1. Why should ecommerce brands use email marketing?2. What are most e-commerce brands doing wrong in email marketing? besides not doing email marketing?3. What kind of companies do you work with?How do you segment emails? do you have subdivisions inside each audiencehow effective is it to use somebody else's audience?will you come up with the promotion ideas?write the email copyHTML email has the same deliverability as the ones that are only text basedDo you have experience with building ambassador programs?You don't have a "background" in marketing - how did you get to where you are today?What have you learned about growing a service-based business versus ecommerce?In 4 years, you've gone from knowing nothing about marketing to owning a marketing agency and working with clients generating up to $70M in revenue. How has your personal growth journey looked through this process? www.longplaybrands.com https://www.instagram.com/jjesschan/