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Top tips to avoid greenwashing claims
Manage episode 414108674 series 3569925
Kandungan disediakan oleh Stephenson Harwood. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Stephenson Harwood atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Greenwashing is now a significant issue for the aviation industry, and the risk is ignored at your peril. Special care must be taken when preparing your environmental campaigns and marketing materials, as the penalties for getting it wrong may be severe. Taking into account the UK and EU rules, regulations and legislation on environmental advertising, this short podcast sets out our top five tips to consider when preparing your next campaign so as to avoid any accusations of greenwashing.
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