Why most content fail and what to do about it with Jay Baer

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4y ago 49:03

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In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers.

Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.

In this episode:

The backstory of a speakers source of inspiration
The fallacy of content marketing
Perspiration over inspiration
The 3 shows any social media plan should contain
How to be smart about your binge-worthy content
What happens when you sunset a popular show
When to STOP creating content
The kind to post every day and the kind NOT to
Customers expectations for customer service
How to use the right call-to-action for the right content
Why most people are bad content marketers
Covid-19's fundamental impact on customer relationships

49 episod