Marketing Your Book Pre-Launch, At-Launch, and Post-Launch

Publish & Prosper

In this episode, Lauren & Matt explore the three stages of promoting your book—pre-launch marketing, at-launch marketing, and post-launch marketing.

Download your free book marketing checklist to help you stay on track.
Dive Deeper

💡 Read These Blog Posts

• Review your complete book marketing plan
• Plan your pre-launch marketing timeline
• Learn how to pitch your book for earned media promotion
• Learn how to grow your author network
• Discover 8 backlist book marketing ideas

💡 Watch These Videos

• Plan your marketing timeline
• Discover the marketing mistakes you’re making
• Learn how to get into public speaking to sell more books

Sound Bites From This Episode

🎙️ [22:51] “Marketing is just making friends. If you're doing it right, that's all it is. And whatever your way of making friends is, that should be your way of marketing…if your way of making friends is to go to in-person events or to see people in person, then that's how you should market. You should focus on those types of activities. But if your way of making friends is online, then focus on that.”

🎙️ [38:48] “If you've done all of the pre-launch marketing that you should, the best practices and the things that we talk about, launch day is infinitely easier. But if you don't do any pre-launch marketing, I mean, at this point, if you're still listening, you can imagine how complicated launch day marketing is going to be, how hectic and chaotic…So do all the pre-launch marketing stuff and launch day marketing becomes infinitely easier.”

🎙️ [43:19] “One of my favorite things in the post-launch marketing bucket is the fact that now you can really start leaning into a lot of those opportunities that you were hopefully lining up in your pre-launch marketing, like interviews on podcasts or signings at your local bookstore at schools, depending on what your content is and all of those things.”

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