The Vulnerable Side of Visibility with Erica Courdae

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business.

So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibility for your business and message.

On this episode of Promote Yourself to CEO:

5:54 - What kind of visibility journey has Erica gone on? She talks about her roller coaster ride since 2018 and the dilemma she faced in 2020.

11:51 - Erica used to say yes to every opportunity. Now a bit more discerning about what she takes on, she discusses the key pieces that helped her handle the demand for her time.

15:21 - What does it take to get your message out into the world? We reveal why consistency is key to gaining and handling greater visibility.

17:26 - Having this missing piece really makes things easier when you find yourself suddenly confronted with more demands for your time.

23:25 - How has Erica navigated exposure to larger audiences with people who may vehemently disagree with her message?

31:59 - There’s a difference between visibility for yourself as an individual and visibility for your message.

40:50 - To wrap up, I go over a couple of key points I want to make sure you take away from this episode.

Show Links

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• “CEO Confession: The Darkside of Visibility with MegAnne Ford”
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