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EP#03 Kristin Tynski on Creating Valuable Content, Leveraging AI for Promotion, and Winning with Data Journalism

30:18
 
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Kandungan disediakan oleh Growth Gorilla. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Growth Gorilla atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Main Takeaways

  • Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation.
  • Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for content that is a rehashing of existing information without adding anything new.
  • AI can help in finding the right audience, journalists, and media outlets for content promotion. It can also supplement existing PR tools to improve the understanding of potential audiences.
  • How generative AI can help in content creation.
  • Data availability benefits brands by allowing them to create content with new information and insights, which can be found using AI and large language models.
  • The agencies capable of executing more data journalism-style content are more likely to win.
  continue reading

17 episod

Artwork
iconKongsi
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 13, 2023 04:24 (9M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 359361763 series 3455693
Kandungan disediakan oleh Growth Gorilla. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Growth Gorilla atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Main Takeaways

  • Content promotion is about matching interesting content with the audience and channels. Content creators need to consider distribution channels and audiences from the beginning of content creation.
  • Unique value in content creation is important, and there will be a demand for unique, valuable content. It's the beginning of the end for content that is a rehashing of existing information without adding anything new.
  • AI can help in finding the right audience, journalists, and media outlets for content promotion. It can also supplement existing PR tools to improve the understanding of potential audiences.
  • How generative AI can help in content creation.
  • Data availability benefits brands by allowing them to create content with new information and insights, which can be found using AI and large language models.
  • The agencies capable of executing more data journalism-style content are more likely to win.
  continue reading

17 episod

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