Collecting Objective Data to Drive Results in your Web Design Business with Erica Nash EP 40

Profitable Web Designer with Shannon Mattern

Welcome to Episode 40 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.

I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.

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This week I’m chatting with Erica Nash about how to objectively collect data and use it for your web design business!

Erica Nash is an online course designer and strategist who also works with me inside the Web Designer Academy as a Client Success Coordinator. Erica helps course creators elevate and streamline their course curriculum to make it more engaging and actionable in order to generate more revenue through retention and quality referrals.

3 takeaways from my chat with Erica:

• The way you look at things is not the same as everyone else, and the factors that drive you don’t mean the other ones don’t come into play.
• Things in business are not a pass or fail as in school. Results are just information and what you measure as a success or failure has nothing to do with who you are as a person or your worth as an entrepreneur.
• It’s critical to have an unbiased mentorship around both the business journey and feelings that come up to help you get back to what’s true during the data collection process.

We also talk about how:

• Erica followed the thread of her passions to land where she is now, using her talents and expertise to help course creators with curriculum.
• To look at data objectively without minimizing your feelings and face them head on.
• You need to recognize the value of the strategy and guidance you provide during the decision making process with a client, and that there is a shared responsibility between what you provide and what the client does for their part.

Connect with Erica:

Website: https://ericanash.com

Instagram: https://instagram.com/ericanashdesign

Podcast: https://www.ericanash.com/podcast

PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.