Website Review: Boosting your business impact with website optimization

Process to Profitability

On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to improve her website for better client conversions. From enhancing the about page with an extended bio and showcasing credibility to optimizing the contact page with customized forms, we covered a wide range of strategies. We also explored the importance of a strong personal brand identity and a targeted marketing plan in achieving peaceful prosperity as a CEO. Overall, it was an insightful conversation, filled with valuable tips and insights for anyone looking to boost their online presence and make a positive impact in their business.

Timestamps:

[00:01:25] Mikki's target client

[00:05:38] How Mikki is currently finding clients

[00:06:19] Overview of search results for the website

[00:07:07] Homepage design

[00:09:02] Footer and opt-in design

[00:09:27] About page design

[00:13:06] Services page design

[00:15:37] Contact page design

[00:19:43] Opt-in page design

[00:21:29] Make a plan for moving forward with a website redesign

Key Points:

• 1. Critique of the homepage design, including suggestions for improving search engine optimization and providing more information about services and target audience

• Focusing on the three main services, encouraging action, and featuring testimonials for each specific service

• Making the about page longer, highlighting experience, success statistics, and credibility-building elements like speaking engagements and podcast appearances

• Creating a simplified workflow for applications and workflows for efficient communication and bookings.

Resources:

• Mikki’s Instagram