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This Packaging Change Sent Sales "Through the Roof"
Manage episode 436240529 series 1520693
Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened.
Learn more about your ad choices. Visit megaphone.fm/adchoices
384 episod
Manage episode 436240529 series 1520693
Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened.
Learn more about your ad choices. Visit megaphone.fm/adchoices
384 episod
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