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PR Should Be Seen As A Profession Rather Than A Trade
Manage episode 156696410 series 1196778
Kandungan disediakan oleh PR True Or False. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh PR True Or False atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Latest CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions - like accountancy and law - and whether that's even desirable in the first place. Before listening, check out the PR Week piece - http://www.prweek.com/article/1282506/pr-professional-crossroads
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