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Kandungan disediakan oleh Jan Richardson and Global Results Communications. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jan Richardson and Global Results Communications atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The FOCUS Marketing Mindset with Eric Morley

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Manage episode 397355830 series 3237790
Kandungan disediakan oleh Jan Richardson and Global Results Communications. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jan Richardson and Global Results Communications atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.


Key Takeaways:


- The power of FOCUS

- The need for brand clarity

- Why everyone is in marketing


Episode Timeline:


2:00 Why FOCUS is Eric's guiding principle

4:20 What are the challenges of implementing FOCUS?

5:50 The importance of stating a clear objective

8:45 Marketing in a globalized world

10:15 Do clients have trouble being on task as well?

11:30 Why marketers should aim for brand clarity in 2024

12:30 The Brand Power process

14:30 You must know your audience.

16:30 Blue C's work with Wahoo's Fish Taco

18:50 Eric's approach to authenticity

21:50 Nike's quest for female customers


This episode’s guest:

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!


Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episod

Artwork
iconKongsi
 
Manage episode 397355830 series 3237790
Kandungan disediakan oleh Jan Richardson and Global Results Communications. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jan Richardson and Global Results Communications atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.


Key Takeaways:


- The power of FOCUS

- The need for brand clarity

- Why everyone is in marketing


Episode Timeline:


2:00 Why FOCUS is Eric's guiding principle

4:20 What are the challenges of implementing FOCUS?

5:50 The importance of stating a clear objective

8:45 Marketing in a globalized world

10:15 Do clients have trouble being on task as well?

11:30 Why marketers should aim for brand clarity in 2024

12:30 The Brand Power process

14:30 You must know your audience.

16:30 Blue C's work with Wahoo's Fish Taco

18:50 Eric's approach to authenticity

21:50 Nike's quest for female customers


This episode’s guest:

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!


Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episod

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