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Kandungan disediakan oleh The Professional Pricing Society. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Professional Pricing Society atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Pricing As a Growth Lever for SaaS Companies

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Manage episode 355463963 series 1375263
Kandungan disediakan oleh The Professional Pricing Society. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Professional Pricing Society atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightening their belts and investment capital harder to access, the fundamentals are more important than before. New pricing strategies such as Usage Based Pricing are coming into the spotlight.

Experimenting with and implementing metering and hybrid pricing strategies in 2023 can not only help SaaS companies retain customers and survive, but an innovative new strategy could even unlock previously untapped avenues for growth.

  continue reading

62 episod

Artwork
iconKongsi
 
Manage episode 355463963 series 1375263
Kandungan disediakan oleh The Professional Pricing Society. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Professional Pricing Society atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightening their belts and investment capital harder to access, the fundamentals are more important than before. New pricing strategies such as Usage Based Pricing are coming into the spotlight.

Experimenting with and implementing metering and hybrid pricing strategies in 2023 can not only help SaaS companies retain customers and survive, but an innovative new strategy could even unlock previously untapped avenues for growth.

  continue reading

62 episod

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