Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kandungan disediakan oleh Ian Kerr and Postal Hub Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ian Kerr and Postal Hub Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Ep 346: Green delivery's attitude-behaviour gap
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Manage episode 419186833 series 2068608
Kandungan disediakan oleh Ian Kerr and Postal Hub Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ian Kerr and Postal Hub Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.
- How consumers say they want to behave and how they actually act
- Defining the attitude-behaviour gap
- Survey understanding consumers’ delivery preferences and habits
- Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
- Education of consumers so they can understand environmental impact of their delivery choices
- Consumers’ willingness to pay for greener delivery options
- What should the delivery sector do next to help consumers make greener delivery decisions?
- Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
349 episod
MP3•Laman utama episod
Manage episode 419186833 series 2068608
Kandungan disediakan oleh Ian Kerr and Postal Hub Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ian Kerr and Postal Hub Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Kathleen Cauwelier, PhD Researcher at Mobilise VUB, discusses her recent research on the green delivery attitude-behaviour gap, including consumers’ willingness to select "green" delivery options.
- How consumers say they want to behave and how they actually act
- Defining the attitude-behaviour gap
- Survey understanding consumers’ delivery preferences and habits
- Identifying groups of consumers with common attitudes towards green delivery, including the careless consumer, and ignorant consumers
- Education of consumers so they can understand environmental impact of their delivery choices
- Consumers’ willingness to pay for greener delivery options
- What should the delivery sector do next to help consumers make greener delivery decisions?
- Difference in actual consumer behaviour relating to green delivery across different clusters of consumers
349 episod
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