Building Your Voice & Strategy

Podcast with Purpose - UNLOCKED with Tracy Wilson

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🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree.
It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in year out for as long as you care for it.
Join your host Tracy Wilson and Special guest Graham Brown as they share with you how to create a podcast that positions you with influence and authority with your unique thought leadership to build interest and demand for your products and services.
Graham Brown
The Founder of Award Winning Podcast Agency, Pikkal & Co,: Author, and Entrepreneur. Chief Pikkal. Personally hosted and guested on over 1,000 podcast episodes. Helps clients develop their narrative and professional podcast delivery.
Graham is also a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world’s leading organizations such as McKinsey, Leap by McKinsey, AirAsia, Xero, Vodafone, Nokia, UNICEF, MTV, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission.

🗝 Key Points in this episode
10:33 Podcasting isn't about creating content, this is about connection
13:34 Podcasting is a marathon, not a sprint: it's all about long term, building your message, building your audience, one listener at a time
20:19 Find the user that you're talking to, what is her or his pain points?
24:03 Don’t show them that you’re listening to them, show them you know them
35:17 What can people do to grow their Thought Leadership?

🤝Connect with #GrahamBrown
🌎https://www.pikkal.com/about/
❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75
Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

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Want FREE stuff to help you Create and Launch your Podcast, head on over to https://tracymwilson.com/freebies

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1. Building Your Voice & Strategy (00:00:00)

2. Podcasting isn't about creating content, this is about connection (00:10:33)

3. Podcasting is a marathon, not a sprint (00:13:34)

4. Find the user that you're talking to, what is her or his pain points? (00:20:19)

5. Don’t show them that you’re listening to them, show them you know them (00:24:03)

6. What can people do to grow their Thought Leadership? (00:35:17)