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Kandungan disediakan oleh For Your Life and Jam and Jason. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh For Your Life and Jam and Jason atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Podcast For Your Life
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Kandungan disediakan oleh For Your Life and Jam and Jason. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh For Your Life and Jam and Jason atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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100 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2373698
Kandungan disediakan oleh For Your Life and Jam and Jason. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh For Your Life and Jam and Jason atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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100 episod
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Podcast For Your Life
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Podcast For Your Life
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Spam. Yep, it's not just a pretty first name anymore. It's in a can, it's in our emails. Let's taste it and see what all the fuss is about. Say hey to Podcast For Your Life on Instagram or at podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!
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Podcast For Your Life
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Money, potentially the most complicated topic we've ever tried to tackle on PFYL. Have we bitten off more than we can chew? Hard to say. But I'll tell you it's definitely hard to chew on money. Especially coins. Say hey to Podcast For Your Life on Instagram or at podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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Podcast For Your Life
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Head coverings. What are they? Are they functional or stylish? Jam shares some thoughts about the reverse cap style. Jason recalls an old memory with his peewee baseball team that blows Jam's mind. We tip our hats at our listeners.
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Podcast For Your Life
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Jason and Jam talk about how awesome electricity is for your life and Jam shares about that one time he dropped a handful of AA batteries into a glass of water. Yikes?
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Podcast For Your Life
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Don't feel sorry us, but it may be worthwhile to be a little concerned. In our spare time, in our brief little weekly escape from this crumbling world, we talked about doing the dishes. Send help. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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Podcast For Your Life
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This episode is a special delivery — just for you! Fast and free shipping. No service fees or delivery charges included. Listen to this episode within two hours for maximum freshness. Enjoy! You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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As humans we've tried to find ways to get there faster, but we still have to walk. Animals too. We can't drive our cars into our kitchens. Which leads us to the existential question: would you walk 500 miles and then walk 500 more? You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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Podcast For Your Life
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1 Books for your life (with Melissa) 14:56
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#092 Books: The Crossover. This latest nugget bridges 2 podcasts from the same "for your life" universe. We're honored to have Melissa Collini, host of Chemistry For Your Life, join us this episode for a page-turning episode about books. The plot thickens and the twist is pretty twisty. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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#091 Fans. What are they and why hasn't AC replaced them? Probably because they're more than a device that pushes air. So much more. We dive into some of the top theories about where fans came from, dating back to Ancient Egypt. Nope, not Ancient Aliens. Pharaoh, Pharaoh, oh baby, let my people go so they can fan themselves. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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#090 New Milk! Brand new milks. Now available. If you're having a little deja who, it's because we've talked about milk before. A while ago, we did a sort of overview of milk. This time, we're exclusively talking about the new milks. Lot's of folks don't like to call non-dairy milks milk. In this episode, we state a few reasons why those folks don't have any friends. Out with the old. In with the new. Shmilk, it's what's for brunch. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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#089 Flags. What's going on there? This week we dive into this topic with no caution. It's not that controversial right? Where'd flags come from? Why do we still have them around? Why are some of them so terrible? Definitely can't answer that one. Maybe flags had a clear purpose at one point, but what is it now? God help us. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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1 Gardens for your life (with Chauncey, part 2) 13:57
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#088 Part 2! We're continuing our talk about gardens with Chauncey Allmond, a friend of Jason's. What are gardens? What isn't a garden? Are there accidental gardens? This is a first for us, but our conversation with Chauncey went longer than expected, if you haven't heard part 1, go back and listen to it first , not that it will actually make more sense. Here's Chauncey Allmond's garden consulting website if you're interested in learning more about what he does. https://www.shangrilagardenconsulting.com/ You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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Podcast For Your Life
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1 Gardens for your life (with Chauncey, part 1) 14:47
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#087 We have a guest again! We're talking about gardens with Chauncey Allmond, a friend of Jason's. What are gardens? What isn't a garden? Are there accidental gardens? This is a first for us, but our conversation with Chauncey went longer than expected, enough for us to have two episodes worth. So why not? ¯\_(ツ)_/¯ You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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Podcast For Your Life
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#086 Surprise! This week Jam and Jason talk about surprises. Why do we like them? Are they always good? Why does everything have to be a surprise now? Surprise! You have a terminal illness. You can suggest a topic for us to cover on Podcast For Your Life on Instagram or email podcastforyourlife@gmail.com Check out our website here: podforyourlife.transistor.fm Thanks for listening!…
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