Pitching WorkLife and Sourcing Experts with Senior Reporter Cloey Callahan

Pitchin' and Sippin' with Lexie Smith

Cloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Hudson Valley region, where she was born and raised.

In this episode, Cloey and Host Lexie Smith discuss how to pitch WorkLife specifically, and how to source credible experts as a journalist. She also peels back the curtain on what she looks for when selecting sources for coverage, how she selects her coverage topics, and she shares her personal pitching preferences.

Here’s What You’ll Learn:

• Tips on how to pitch WorkLife for press coverage
• Cloey Callahan’s career journey
• Her thoughts on the new era of Twitter or ‘X’
• How she has seen success using Twitter / X
• Tips on sourcing credible experts
• Learn about Cloey’s podcast, The Return
• How she sources guests for the podcast
• Her process for storyboarding
• Her personal pitching preferences
• And more!

Listener Links:

• LinkedIn: https://www.linkedin.com/in/cloey-callahan-0174b0153/
• The Return Podcast: https://podcasts.apple.com/us/podcast/the-return/id1633534153
• Twitter: https://twitter.com/CloeyCallahan
• Website: https://www.worklife.news/author/cloeycallahan/

• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Instagram: @theprbar_inc